For this rebranding project, I developed a cohesive and engaging visual identity for the Austin Film Festival. Inspired by its rich Texan heritage, I adopted a western theme featuring a stylized cowboy boot as the centerpiece of the branding. This visual direction was carried through a thoughtfully designed brochure that outlined the festival’s featured films and events, creating an immersive experience for attendees. Additionally, I designed film pass tickets that seamlessly integrated with the new branding, enhancing the festival's professional and thematic appeal.

Target Audience
This rebranding project is tailored to independent filmmakers, cinema enthusiasts, and cultural aficionados who value creativity and storytelling. The design also aims to resonate with local Texan audiences and out-of-state visitors seeking an authentic and culturally immersive film festival experience.