For the Emergen-C rebranding project, I reimagined the packaging to be more engaging and approachable. The new design incorporates playful illustrations that reflect the product’s vibrant energy and health benefits, paired with a simplified, modern font for a sleek and contemporary appearance. This redesign enhances the product’s shelf appeal while maintaining its focus on wellness and vitality.

Target Audience
This project is aimed at health-conscious consumers looking for a fun and inviting brand that complements their active lifestyles. It appeals to both loyal customers and new users who value approachable and modern design in the wellness industry.