For the Allen's Boots rebranding project, I revitalized the brand’s identity with a creative and approachable design strategy. This included designing playful business cards inspired by the iconic shoe box sticker format, giving them a unique and memorable touch. I extended the rebranding to include a custom-designed shoe box, a refreshed storefront concept that embodies the brand's heritage and style, and visually striking shopping bags to create a cohesive and engaging retail experience.

Target Audience
This project is aimed at style-conscious shoppers, boot enthusiasts, and customers who value high-quality craftsmanship with a modern twist. It also seeks to attract both loyal customers of Allen’s Boots and new audiences drawn to its unique and refreshed identity.