For the National Dog Show rebranding, I crafted a vibrant and engaging identity that celebrates the event's charm and variety. The design features bold typography with a playful dog nose breaking through the center of the text, creating a dynamic and attention-grabbing visual. Each poster highlights a different dog breed against unique background colors, adding diversity and appeal. Additionally, I modernized the brand’s overall aesthetic, designed a comprehensive dog catalog detailing the history of various breeds, and created a "Best in Show" dog hoodie, blending tradition with a contemporary edge.

Target Audience
This project targets dog enthusiasts, show attendees, and families who appreciate the playful yet sophisticated nature of the National Dog Show. It also appeals to pet owners and dog lovers of all ages, celebrating the diversity and joy that dogs bring to their lives.